World Economic Forum: The Challenge
The World Economic Forum is committed to improving the state of the world; through our content we bring the ongoing challenges to life on a daily basis.
As an embedded part of the digital team, our role is to establish the Forum as a thought leader in the corporate world and among a broad range of stakeholders and audiences.
With the eyes of the world on its high-profile events, particularly its Annual Meeting in Davos, we produce fast, accurate, engaging content that aligns with the World Economic Forum’s tone of voice and the needs of its stakeholders.
Volume publishing and event coverage to build brand awareness
We create high-quality, high-volume content to drive up unique visitor numbers to the Forum’s website. Key metrics are analysed daily, and strategy and content are adjusted accordingly.
Our dedicated team manages multiple social channels, with 24/7 posts covering a blend of new content and best-performing replays. Performance is constantly reviewed to ensure maximum impact across all channels. We also conduct influencer outreach as part of our strategy of growing traffic and engagement.
Our social media coverage is all organic.
World-leading social video driving followers and unique visitors
Since we started working with the World Economic Forum in 2014, our engaging and shareable content has resulted in an increase in unique visitors to its website from 100,000 to an average of 5.5 million a month.
We have also driven large rises in followers and engagement: Facebook likes have grown from 650,000 to more than 7 million; LinkedIn followers stand at around 2 million, up from around 10,000 just two years ago; and the Forum’s Instagram started from nothing in 2017 and now has more than 2.4 million followers.