Multi-format thought leadership – Formative Content

Arcadis: The challenge

Global design, engineering and management consulting company Arcadis wanted to maximise the impact of its sponsorship of American Water Works Association’s annual conference, using the opportunity for lead generation and building brand awareness.

Through a thoughtful white paper made available to delegates, Arcadis provided insight and thought leadership that stood out to a knowing audience at a time when they were being flooded with other information and resources gleaned from the conference. Our content had to be sufficiently detailed that it showcased Arcadis’ knowledge and expertise in the sector, while remaining accessible.

A range of different thought leadership executions

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Our approach

One of our team of senior writers conducted detailed research into the chosen topic of ‘smart water’, ensuring they were on top of all the latest developments in the area.

He interviewed a series of subject matter experts at Arcadis to help develop messaging and context, mining out real life examples of how the company could help its target audience understand the impact of the digital economy on water infrastructure.

We provided fresh insight into the key themes of the conference to ensure our content cut through to the target audience of industry thought leaders and C suite executives.

Taking a multi-format approach, we developed a short social video to accompany the white paper, highlighting the key issues and helping to maximise reach.

Lead generation through white paper insight


Other outputs

Formative also created a short and punchy social media video to arrest the scroll on social media with clear graphics and a simple message. Around 60 seconds long, our team scripted the video, sourced stock imagery and edited with music and stings.

View the video here:

Insight distributed through shareable social videos

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