Finablr: The challenge

Our thoughtful content and website rebuild helped position a new group company brand – Finablr – as a trusted fintech leader during and after its high profile IPO on the London Stock Exchange.

We designed and built a responsive website reflecting the contemporary feel of Finablr, an umbrella group for financial companies such as Travelex and Unimoni, including the creation of a range of written and video content that informed potential investors and key stakeholders.

Story-telling driving pre-IPO investor interest

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Our approach

With a very short planned route to market, our first step was to establish a tone of voice and key content pillars that aligned with the over all corporate messaging.

We built a narrative timeline that focused on key topics and mapped to milestones on the route to IPO. Working closely with the client and advisers to balance the need for a compelling story with sensitivities around information release we built a raft of relevant content in multiple formats.

We interviewed subject matter experts from around the business in order to mine story ideas and develop a series of corporate and soundbite videos. Each of these stories was developed into articles that showcased different aspects of the business under our key themes.

Website and content creating a clear brand image


The outcome

Finablr successfully listed on the London Stock Exchange in 2020. Through a strategy of targeted content, we helped build recognition for Finablr as a brand in its own right.

Working with a limited group of high-level executives, we created a website that reflected Finablr’s position as a market-leading payments and foreign exchange technology provider. Our content created a clear narrative for investors and interested parties, whilst also providing relevant thought leadership in the crowded financial services sector.

Responsive and contemporary launch website

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Start the conversation

Whether it’s a single piece of content or a whole strategy, we are here to listen and give you the benefit of our experience.