Finablr: The challenge
Our thoughtful content and website rebuild helped position a new group company brand – Finablr – as a trusted fintech leader during and after its high profile IPO on the London Stock Exchange.
We designed and built a responsive website reflecting the contemporary feel of Finablr, an umbrella group for financial companies such as Travelex and Unimoni, including the creation of a range of written and video content that informed potential investors and key stakeholders.
Story-telling driving pre-IPO investor interest
With a very short planned route to market, our first step was to establish a tone of voice and key content pillars that aligned with the over all corporate messaging.
We built a narrative timeline that focused on key topics and mapped to milestones on the route to IPO. Working closely with the client and advisers to balance the need for a compelling story with sensitivities around information release we built a raft of relevant content in multiple formats.
We interviewed subject matter experts from around the business in order to mine story ideas and develop a series of corporate and soundbite videos. Each of these stories was developed into articles that showcased different aspects of the business under our key themes.
Website and content creating a clear brand image
Finablr successfully listed on the London Stock Exchange in 2020. Through a strategy of targeted content, we helped build recognition for Finablr as a brand in its own right.
Working with a limited group of high-level executives, we created a website that reflected Finablr’s position as a market-leading payments and foreign exchange technology provider. Our content created a clear narrative for investors and interested parties, whilst also providing relevant thought leadership in the crowded financial services sector.