Swiss Re: The challenge
Swiss Re wanted to use the World Economic Forum’s 2019 Annual Meeting in Davos theme as an opportunity to build profile and that of a number of newly appointed senior executives. At the same time, it was looking to shift its perception across a broad cross section of global public sector leaders, business leaders and international organisations.
Swiss Re needed to stand out in a busy time for content and social media and demonstrate the role insurance has to play in tackling global issues.
Building profile through thought leadership
We worked with Swiss Re to identify which of their hot topics best aligned with the wider theme of Davos 2019. Using these core content pillars and our bespoke social listening tools, we then developed a series of content ideas which would resonate with the target audience.
One of our senior journalists interviewed Swiss Re executives to draw out information and develop a narrative that would be relatable to a Davos audience.
We mapped out a content calendar, creating a short, sharp content campaign that covered the run-up to Davos, the event itself and then immediate days following.
To make sure our campaign had the maximum impact we produced content in a range of formats, including articles, social videos, and infographics.
Thoughtful content reflecting deep corporate insight
We created four in-depth articles to be published around Davos on themes that would resonate with the target audience. We helped ensure cut-through with a series of quote cards for social media, alongside an infographic summarising key points.
Our social video drew on Davos’ core themes to underline Swiss Re’s message, presenting it in an accessible and easily digestible format.
Our multi-format approach ensured we maximised the reach of our campaign and helped engage new audiences.