Posts

How to define true social media success

B2B Video Agency

Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing is to sell their product. However, social media is not just a sales tool. True social media success should not just be measured in number of sales or conversions alone. Social media is both a […]

5 examples of amazing Facebook Video campaigns

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B2B Video Agency

Creating strong, original and interesting content is at the heart of content marketing success – but alongside this, it’s important to recognize trends in social media and where the future of content is taking us. Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. Particularly […]

Once Upon a Blog: storytelling and content marketing

Formative Corporate Marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

Formative Content shortlisted for PRCA National Awards 2016

Formative Content Office

The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards. The New Consultancy of the Year Award recognises significant growth and success of new PR and communications agencies. Winners will be announced at the awards ceremony on Tuesday 8th […]