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2019 digital marketing trends – what the experts say

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  In this industry things move fast, and there’s no sign of it slowing down any time soon. Experts from leading brands including Linkedin, Hootsuite and Vodafone say that there are a number of game-changing technological transformations on the horizon. Speaking at the December 2018 Digital Leadership Forum event, here’s what they said to expect […]

Meet the Team | Simon Torkington

Simon Torkington - Formative

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

97% of business event customers see digital content as a non-negotiable essential

Formative Event Marketing

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content. As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that […]

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital technologies and content like so many other industries. But what does the future really hold, and how can events professionals harness the opportunities presented by these dramatic shifts? These were the questions we set out to answer at an event in London this morning, The Future […]

Report reveals the future of events is secure, but only if the industry is ready to adapt

More than a third of event organisers acknowledge they will need to be agile and innovative if they are to withstand the pressures of technological developments combined with an unstable economy. That’s the finding in an industry report following a series of surveys involving hundreds of attendees and organisers of business events. Over 90% of […]

The future of events: The challenge of digital

Events need to undergo profound change in order to survive. That’s the clear finding of a new report into the future of the industry, which examines the way digital technologies and content are changing the events landscape. A survey of event organisers conducted for the Formative Content report The Future of Events: The Challenge of […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]

Formative Content shortlisted for PRCA National Awards 2016

Formative Content Office

The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards. The New Consultancy of the Year Award recognises significant growth and success of new PR and communications agencies. Winners will be announced at the awards ceremony on Tuesday 8th […]