Report reveals the future of events is secure, but only if the industry is ready to adapt

More than a third of event organisers acknowledge they will need to be agile and innovative if they are to withstand the pressures of technological developments combined with an unstable economy. That’s the finding in an industry report following a series of surveys involving hundreds of attendees and organisers of business events. Over 90% of […]

The future of events: The challenge of digital

Events need to undergo profound change in order to survive. That’s the clear finding of a new report into the future of the industry, which examines the way digital technologies and content are changing the events landscape. A survey of event organisers conducted for the Formative Content report The Future of Events: The Challenge of […]

Formative Content shortlisted for PRCA National Awards 2016

Formative Content Office

The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards. The New Consultancy of the Year Award recognises significant growth and success of new PR and communications agencies. Winners will be announced at the awards ceremony on Tuesday 8th […]

How to get C-suite buy-in on your next social media campaign


You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]

Formative Content shortlisted for CIPR Pride Awards

Formative Content Awards

We’re delighted to announce that we’ve been shortlisted for the CIPR Pride Awards 2016! The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the Outstanding Mid-Sized Agency category at 2016’s CIPR Pride Awards. The CIPR Pride Awards are the most credible UK-wide awards in the public buy cialis online us pharmacy […]

Formative CEO speaks at Insight dinner

Formative Content UK

CEO of Formative Content, Gay Flashman discusses Digital Media & the Consumer at recent Thames Valley Chamber of Commerce event. Gay Flashman, CEO and founder of Formative Content, was keynote speaker at a recent Corporate Insight Dinner, hosted by the Thames Valley Chamber of Commerce. Discussing the topic ‘Digital Media & The Consumer: An Evolving […]