Posts

How digital communications can transform the fortunes of financial services

Financial services firms boast a wealth of expertise – the problem is that most fall short when it comes to showcasing their knowhow. Digital communications is an effective tool, but corporate barriers must be broken down for this strategy to flourish. The companies that are best at getting their message across are those who can […]

Meet the Team | Simon Torkington

Simon Torkington - Formative

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

Communication in the age of responsive and responsible leadership

The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way that they communicate in a world of ‘alternative facts’ and geopolitical shifts? Move above the mediocre With the fire-hose of information available today, we’re all drowning in a sea of mediocre thinking; never […]

5 reasons why your business needs a content marketing strategy

B2B Marketing Agency

Content marketing is no longer a buzz word, it’s a fully-fledged marketing discipline that commands a sizeable chunk of big-brand marketing budgets. While most of the world’s big names have cottoned on to the importance of content in it’s marketing strategy, some business owners are still new to the concept. In a nutshell, content marketing […]

97% of business event customers see digital content as a non-negotiable essential

Formative Event Marketing

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content. As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that […]

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital technologies and content like so many other industries. But what does the future really hold, and how can events professionals harness the opportunities presented by these dramatic shifts? These were the questions we set out to answer at an event in London this morning, The Future […]

What’s the secret to a great event hashtag?

Hashtags are an important feature of any social media strategy.  According to research by Twitter, tweets with one or more hashtags can increase engagement by almost 100%. It’s easy to see why skilful use of hashtags can raise the awareness and the visibility of your events. Having a hashtag for your event is useful from […]