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Facebook follows WeChat by going all-in

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  Facebook has announced its intention to integrate WhatsApp, Instagram and its Messenger app. While all three will remain as standalone apps, the services will be linked, so that you can send message across platforms. The messaging app merger will redefine how the 2.6 billion people that collectively use these apps connect with each other. […]

How to use Instagram for B2B content marketing

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Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]