Posts

Facebook follows WeChat by going all-in

, ,

  Facebook has announced its intention to integrate WhatsApp, Instagram and its Messenger app. While all three will remain as standalone apps, the services will be linked, so that you can send message across platforms. The messaging app merger will redefine how the 2.6 billion people that collectively use these apps connect with each other. […]

We cover some of the world’s biggest events. Here’s how to get your event trending on Twitter

, ,

  Want to get your event trending on Twitter? Well, you’re in luck. That’s one of the things we’re good at here at Formative. We work with clients including Tata Consultancy Services, the Varkey Foundation, the World Economic Forum and Informa, providing content and social media coverage for some of the world’s most respected events. What’s […]

How to use Instagram for B2B content marketing

, , ,

Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]

How Facebook Newsfeed changes will affect B2B content

,

Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Six corporate content trends to look out for in 2018

, , , ,
Formative Content Offices

It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to turn interviews into engaging articles

, ,

You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

10 ways to fill your content pipeline with quality content

, ,

You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]

How to curate quality social media content

,

Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy today contains an element of social media. With digital advertising spend set to double in 2017 and social media making up a large proportion of that, social media advertising can really pay off for businesses. But setting up a paid campaign isn’t always straightforward. So what […]