Posts

5 ways to boost brand awareness without breaking the bank

In its purest ‘does-what-it-says-on-the-tin’ form, it’s the simple notion of making people aware of your brand. But brand awareness is more than that – and anything but simple.  It’s a vast melting pot of all your marketing efforts blended with your brand’s services. It comes in a variety of forms, too. Do people know about […]

5 lessons businesses can learn from charities on Instagram

One in seven of the world’s population is on Instagram, with over 200 million users visiting business profiles every day – a potentially vast audience for your brand. And with 71% of businesses now active on the platform, they’re signed up to a whole new market demographic, one that craves personalised visual content. Some businesses […]

How the right kind of content can help build trust in your brand

Trust is hard to win and easy to lose – easier than ever, in fact, in today’s world where news travels fast across multiple networks, driven by users, companies and organisations, as well as traditional publishers.  Monitoring social media is now a full-time job for brands. But just reacting to events is no longer enough. […]

Is it time to embrace TikTok as the next B2B social media platform?

TikTok

It has half a billion users and was the App Store’s most downloaded app of 2018, beating the likes of Facebook, Snapchat and Instagram. It’s active in 154 countries around the world and is showing no signs of slowing. Its name is TikTok and it bills itself as the “destination for short-form mobile videos”. But […]

Lessons in content marketing: Why your ‘why’ should come before your ‘what’

Why your ‘why’ should come before your ‘what’

Why are you reading this? Your purpose, we’re guessing, is to find out more about content marketing and because that catchy headline piqued your interest. But do you know why your clients and their audience would read anything you create?  Tim Williams, CEO of Onalytica, says people aren’t interested in ‘what’, they want ‘why’.  Speaking […]

Introducing the Mental Health First Aid team at Formative

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  In February, three members of the Formative team became certified Mental Health First Aiders. We’d like to tell you a little about what that means to us, why we think it’s important, and what mental health first aid is all about.   Throw a stone in any direction and there’s a pretty decent chance […]

2019 digital marketing trends – what the experts say

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  In this industry things move fast, and there’s no sign of it slowing down any time soon. Experts from leading brands including Linkedin, Hootsuite and Vodafone say that there are a number of game-changing technological transformations on the horizon. Speaking at the December 2018 Digital Leadership Forum event, here’s what they said to expect […]

8 steps for growing your online audience

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We all want to be noticed. What’s the point in making all that shiny content if no one is looking at it? And for most of us we want that content to be noticed – and enjoyed – by an ever-increasing number of people. The internet is a crowded space though, with lots of brands […]

How to use Instagram for B2B content marketing

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Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]

How Facebook Newsfeed changes will affect B2B content

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Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]