Posts

Is it time to embrace TikTok as the next B2B social media platform?

TikTok

It has half a billion users and was the App Store’s most downloaded app of 2018, beating the likes of Facebook, Snapchat and Instagram. It’s active in 154 countries around the world and is showing no signs of slowing. Its name is TikTok and it bills itself as the “destination for short-form mobile videos”. But […]

Lessons in content marketing: Why your ‘why’ should come before your ‘what’

Why your ‘why’ should come before your ‘what’

Why are you reading this? Your purpose, we’re guessing, is to find out more about content marketing and because that catchy headline piqued your interest. But do you know why your clients and their audience would read anything you create?  Tim Williams, CEO of Onalytica, says people aren’t interested in ‘what’, they want ‘why’.  Speaking […]

Introducing the Mental Health First Aid team at Formative

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  In February, three members of the Formative team became certified Mental Health First Aiders. We’d like to tell you a little about what that means to us, why we think it’s important, and what mental health first aid is all about.   Throw a stone in any direction and there’s a pretty decent chance […]

2019 digital marketing trends – what the experts say

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  In this industry things move fast, and there’s no sign of it slowing down any time soon. Experts from leading brands including Linkedin, Hootsuite and Vodafone say that there are a number of game-changing technological transformations on the horizon. Speaking at the December 2018 Digital Leadership Forum event, here’s what they said to expect […]

8 steps for growing your online audience

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We all want to be noticed. What’s the point in making all that shiny content if no one is looking at it? And for most of us we want that content to be noticed – and enjoyed – by an ever-increasing number of people. The internet is a crowded space though, with lots of brands […]

How to use Instagram for B2B content marketing

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Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]

How Facebook Newsfeed changes will affect B2B content

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Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Six corporate content trends to look out for in 2018

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Formative Content Offices

It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

10 ways to fill your content pipeline with quality content

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You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]