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The technologies that are changing events

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The transforming and disruptive effects of technology are being felt in all industries, and events are no exception. From how they’re organised and run to the on-the-ground experience of attendees, digital technologies are making their mark. This was one of the key topics discussed during the recent session The Future of Events: The Challenge of […]

Once Upon a Blog: storytelling and content marketing

Formative Corporate Marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

97% of business event customers see digital content as a non-negotiable essential

Formative Event Marketing

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]

Your event needs a Digital Action Plan – here’s what that means

Traditionally, event planning was all about the event itself, building momentum ahead of the meeting, after which it abruptly dropped away. Today, clients expect much, much more: engagement in the run up to the event, a broad range of resources during it and then, after the event is over, for the information, insight and knowledge-sharing […]

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content. As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that […]

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital technologies and content like so many other industries. But what does the future really hold, and how can events professionals harness the opportunities presented by these dramatic shifts? These were the questions we set out to answer at an event in London this morning, The Future […]

What’s the secret to a great event hashtag?

Hashtags are an important feature of any social media strategy.  According to research by Twitter, tweets with one or more hashtags can increase engagement by almost 100%. It’s easy to see why skilful use of hashtags can raise the awareness and the visibility of your events. Having a hashtag for your event is useful from […]

Report reveals the future of events is secure, but only if the industry is ready to adapt

More than a third of event organisers acknowledge they will need to be agile and innovative if they are to withstand the pressures of technological developments combined with an unstable economy. That’s the finding in an industry report following a series of surveys involving hundreds of attendees and organisers of business events. Over 90% of […]

The future of events: The challenge of digital

Events need to undergo profound change in order to survive. That’s the clear finding of a new report into the future of the industry, which examines the way digital technologies and content are changing the events landscape. A survey of event organisers conducted for the Formative Content report The Future of Events: The Challenge of […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]