Posts

All you need to know about creating content for events

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Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different. They no longer begin and end at the venue. And really good event content can help to maintain a digital edge over your competitors. With enough shares and impressions, your event will be a success before it […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

Meet the team | Paul Muggeridge

Paul Muggeridge - Formative Content

Paul is an experienced journalist who keeps the Formative Content newsroom running smoothly. With over a decade of industry experience, Paul has worked at BBC, ITN and Australia’s ABC, where he was part of a team that launched the company’s 24-hour news channel. He’s been with the company from day one, and has seen it […]

Live blogs: Why you should have one for your event, and how to do it well

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Events are still a crucial part of our business calendars. Most people are fairly comfortable with running a typical event; you book the venue, the invitations are sent out, presentations prepared and attendees (hopefully) walk away with some value. But in the digital age, that walk away value has never been more important. One tactic […]

5 ways to elevate your event with quality marketing

The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world, providing digital event newsroom content for a number of our clients. With many of our team members from journalistic backgrounds, providing live coverage for large-scale events is a familiar assignment. This, combined with our […]

5 reasons why your business needs a content marketing strategy

B2B Marketing Agency

Content marketing is no longer a buzz word, it’s a fully-fledged marketing discipline that commands a sizeable chunk of big-brand marketing budgets. While most of the world’s big names have cottoned on to the importance of content in it’s marketing strategy, some business owners are still new to the concept. In a nutshell, content marketing […]

How to define true social media success

B2B Video Agency

Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing is to sell their product. However, social media is not just a sales tool. True social media success should not just be measured in number of sales or conversions alone. Social media is both a […]

5 examples of amazing Facebook Video campaigns

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B2B Video Agency

Creating strong, original and interesting content is at the heart of content marketing success – but alongside this, it’s important to recognize trends in social media and where the future of content is taking us. Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. Particularly […]