Posts

Is it time to embrace TikTok as the next B2B social media platform?

TikTok

It has half a billion users and was the App Store’s most downloaded app of 2018, beating the likes of Facebook, Snapchat and Instagram. It’s active in 154 countries around the world and is showing no signs of slowing. Its name is TikTok and it bills itself as the “destination for short-form mobile videos”. But […]

Lessons in content marketing: Why your ‘why’ should come before your ‘what’

Why your ‘why’ should come before your ‘what’

Why are you reading this? Your purpose, we’re guessing, is to find out more about content marketing and because that catchy headline piqued your interest. But do you know why your clients and their audience would read anything you create?  Tim Williams, CEO of Onalytica, says people aren’t interested in ‘what’, they want ‘why’.  Speaking […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

5 reasons why your business needs a content marketing strategy

B2B Marketing Agency

Content marketing is no longer a buzz word, it’s a fully-fledged marketing discipline that commands a sizeable chunk of big-brand marketing budgets. While most of the world’s big names have cottoned on to the importance of content in it’s marketing strategy, some business owners are still new to the concept. In a nutshell, content marketing […]

Once Upon a Blog: storytelling and content marketing

Formative Corporate Marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content. As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]

How to get C-suite buy-in on your next social media campaign

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You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]