Posts

5 ways to boost brand awareness without breaking the bank

In its purest ‘does-what-it-says-on-the-tin’ form, it’s the simple notion of making people aware of your brand. But brand awareness is more than that – and anything but simple.  It’s a vast melting pot of all your marketing efforts blended with your brand’s services. It comes in a variety of forms, too. Do people know about […]

5 lessons businesses can learn from charities on Instagram

One in seven of the world’s population is on Instagram, with over 200 million users visiting business profiles every day – a potentially vast audience for your brand. And with 71% of businesses now active on the platform, they’re signed up to a whole new market demographic, one that craves personalised visual content. Some businesses […]

How the right kind of content can help build trust in your brand

Trust is hard to win and easy to lose – easier than ever, in fact, in today’s world where news travels fast across multiple networks, driven by users, companies and organisations, as well as traditional publishers.  Monitoring social media is now a full-time job for brands. But just reacting to events is no longer enough. […]

Is it time to embrace TikTok as the next B2B social media platform?

TikTok

It has half a billion users and was the App Store’s most downloaded app of 2018, beating the likes of Facebook, Snapchat and Instagram. It’s active in 154 countries around the world and is showing no signs of slowing. Its name is TikTok and it bills itself as the “destination for short-form mobile videos”. But […]

Lessons in content marketing: Why your ‘why’ should come before your ‘what’

Why your ‘why’ should come before your ‘what’

Why are you reading this? Your purpose, we’re guessing, is to find out more about content marketing and because that catchy headline piqued your interest. But do you know why your clients and their audience would read anything you create?  Tim Williams, CEO of Onalytica, says people aren’t interested in ‘what’, they want ‘why’.  Speaking […]

Consumer trust and digital skills will be key to business success in post-Brexit Britain

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Marketing has a critical role to play in driving business growth in post-Brexit Britain. But to do so effectively, the industry needs to embrace digitalization, build trust and develop its talent base. At the Chartered Institute of Marketing’s Digital Summit 2018, marketers discussed the importance of the industry sitting at the heart of disruptive trends […]

How Facebook Newsfeed changes will affect B2B content

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Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Six corporate content trends to look out for in 2018

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Formative Content Offices

It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]