Writing - Formative Content - The B2B Content Agency

Brand journalism

Our written content can be short-form blogs or listicles, thought leadership or white papers. It is an essential way of helping your brand voice cut through the noise.

Formative Content’s writing is done in-house by our team of senior writers, all of whom have at least a decade of experience in top-flight journalism for organisations including the BBC, ITN, the Press Association, Sky and Bloomberg. Our journalists understand storytelling and specialise in mining multiple angles from a single interview with our clients’ key opinion leaders.

Our newsroom approach

We provide you with unique content that connects. We are straight talking and easy to work with. As journalists with years of experience we recognise the value of every word.

Agree brief

Our editorial team will work with you to develop a clear brief based on your objectives. Our writer will then develop a story outline for you to approve.

Writing and checks

Our writer will conduct thorough research and/or interviews before producing a first draft. This is sub-edited and then passed through a senior editor for a final check.


Articles are sent to you for comment and feedback, which will be promptly actioned, re-checked and sent for final approval

Share your vision

Almost half of decision-makers are willing to pay a premium to work with an organisation that produces thought leadership versus one that doesn’t.

neuro connections


of decision-makers

World Economic Forum

Quality volume publishing

Start the conversation

Whether it’s a single piece of content or a whole strategy, we are here to listen and give you the benefit of our experience.