Get people talking

High quality content is only effective if people see it. The effective use of social media is crucial to getting your content in front of the right people at the right time, and delivering the right outcome.

Formative Content’s social and web team has solid experience bringing content to life for some of the world’s biggest brands via LinkedIn, Twitter, Facebook and Instagram. Whether you want targeted paid campaigns, organic social or a blend of the two, our content managers understand the types of post that drive engagement.

Our newsroom approach

We provide you with unique content that connects. We are straight talking and easy to work with. As journalists with years of experience we recognise the value of every word and image.

Identify and define audience

Our strategists and social experts work with you to identify and refine a target audience for your content

Set KPIs

We discuss your business objectives set against the audience you want to target along with the content being created to agree KPIs

Channel strategy

We make recommendations on the right social channels to reach your audiences and deliver success

Test and learn

We recommend rigorous A/B testing across social channels to identify content that has the greatest impact with your audience

Scale up

Having established ‘what success looks like’ we will roll out regular social content that resonates with your target audience

Review, optimise and refine

Our team will continually monitor results against KPIs, optimise in real time and refine our ongoing strategy

Extend your reach

Four-fifths of B2B content marketers use paid social media campaigns to reach new audiences.

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80%

of B2B content marketers

PEI

Building event energy

Start the conversation

Whether it’s a single piece of content or a whole strategy, we are here to listen and give you the benefit of our experience.