24th February 2020
What is brand journalism, and why do I need it?
We are living through a crisis of trust.
28th January 2020
3 ways to create data-driven content
Every client I work with has a data story to tell.
18th December 2019
Communicating sustainability: 7 companies doing it well
People care about sustainability. A Google search of the term brings up more than 1 billion results.
11th December 2019
How best to show your company’s commitment to sustainability
You’ve read about it in the papers, your competitors are tweeting it, and your CEO has put it on the agenda for your next meeting.
7th November 2019
5 ways to boost brand awareness without breaking the bank
In its purest ‘does-what-it-says-on-the-tin’ form, it’s the simple notion of making people aware of your brand.
23rd October 2019
5 lessons businesses can learn from charities on Instagram
One in seven of the world’s population is on Instagram, with over 200 million users visiting business profiles every day.
25th September 2019
How the right kind of content can help build trust in your brand
Trust is hard to win and easy to lose – easier than ever, in fact, in today’s world where news travels fast across multiple networks.
4th September 2019
Is it time to embrace TikTok as the next B2B social media platform?
It has half a billion users and was the App Store’s most downloaded app of 2018, beating the likes of Facebook.
1st August 2019
Lessons in content marketing: Why your ‘why’ should come before your ‘what’
Why are you reading this? Your purpose, we’re guessing, is to find out more about content marketing and because that catchy headline...
16th July 2019
How present should a CEO/CMO be on social media?
Let’s get one thing out of the way first: there’s no simple answer to this question.
17th June 2019
4 steps to building your business a better Instagram strategy
When it comes to developing a strategy for Instagram, it can often feel like there’s a lot of pressure to get it right straight away...
20th May 2019
Are you #Seizuresavvy? What my son’s epilepsy has taught me
Epilepsy affects 1 in 100 people. One of them is my son Finn.
17th April 2019
Formative Content CEO Gay Flashman named one of 2019’s Top Female Creatives
Gay Flashman, founder and CEO of Formative Content, is one of just eight women named in the Thrive Global Top Female Creatives of 2019.
16th April 2019
10 common social media myths busted
Are comments always good for engagement? Do emojis increase impressions?
5th April 2019
Why B2B marketing can be as easy as ABM
What’s the secret to B2B marketing success?
18th March 2019
How to make the most of live events for content marketing
If ‘content is king’ then live events are the jewel in the crown – offering a priceless opportunity for brands...
12th March 2019
Introducing the Mental Health First Aid team at Formative
In February, three members of the Formative team became certified Mental Health First Aiders.
30th January 2019
Facebook follows WeChat by going all-in
Facebook has announced its intention to integrate WhatsApp, Instagram and its Messenger app.
19th November 2018
8 steps for growing your online audience
We all want to be noticed. What’s the point in making all that shiny content if no one is looking at it?
1st November 2018
Consumer trust and digital skills will be key to business success in post-Brexit Britain
Marketing has a critical role to play in driving business growth in post-Brexit Britain. How though?
1st August 2018
We cover some of the world’s biggest events. Here’s how to get your event trending on Twitter
Want to get your event trending on Twitter? Well, you’re in luck. That’s one of the things we’re good at here at Formative.
12th July 2018
Why your business may be losing Twitter followers
Organisations may start noticing a drop in their Twitter follower numbers this week.
29th May 2018
How to use Instagram for B2B content marketing
Social media is a constantly changing landscape for marketing professionals.
19th April 2018
How to handle the latest Twitter changes
Watch our definitive explanation.
12th January 2018
How Facebook Newsfeed changes will affect B2B content
Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations...
10th January 2018
A business needs stories to survive and thrive
Inside a cave in southern France there is evidence that humans have told stories since the dawn of time.
22nd November 2017
How to plan a successful corporate video shoot
Whether you’re telling stories about your people, services or products; or you’re providing coverage of an event or conference...
9th November 2017
How to turn interviews into engaging articles
We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t?
1st November 2017
10 ways to fill your content pipeline with quality content
What happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content?
26th October 2017
Brand journalism: building online reputations
We, as communicators, brands and organisations, are in a constant battle for the attention of the customer and consumer.
22nd August 2017
5 tips for attention-grabbing social copy
Hello, proof that the advice in this blog works. We’ve got you here thanks to our headline and social copy, so it only seems fair...
17th August 2017
How to curate quality social media content
Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff...
8th August 2017
Why you should pay for social media advertising
It’s fair to assume that every digital communications strategy today contains an element of social media.
3rd August 2017
All you need to know about creating content for events
Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different...
28th July 2017
What the death of clickbait means for engaging content
We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS…"
19th July 2017
How digital communications can transform the fortunes of financial services
Financial services firms boast a wealth of expertise - the problem is that most fall short when it comes to showcasing their knowhow.
29th June 2017
Session event coverage – the whys and wherefores
What’s the point of an industry event or conference? It’s to bring thought-leaders, academics and practitioners together to share...
20th June 2017
Why you should be writing for an intelligent goldfish
Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven...
31st May 2017
Want to write better blogs? This is how journalists keep their copy sharp
Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page.
18th May 2017
Triple award nomination for Formative Content
Formative Content has been nominated for three separate awards in the past month for its digital content creation...
6th April 2017
Live blogs: Why you should have one for your event, and how to do it well
Events are still a crucial part of our business calendars. Most people are fairly comfortable with running a typical event...
31st March 2017
5 ways to elevate your event with quality marketing
The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world...
2nd February 2017
Communication in the age of responsive and responsible leadership
The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’.
30th November 2016
How to define true social media success
Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing...
10th November 2016
The technologies that are changing events
The transforming and disruptive effects of technology are being felt in all industries, and events are no exception.
13th October 2016
97% of business event customers see digital content as a non-negotiable essential
For an event to be credible, it must have regular blog content and social media postings.
Your event needs a Digital Action Plan – here’s what that means
Traditionally, event planning was all about the event itself, building momentum ahead of the meeting, after which it abruptly dropped...
This is what event organisers think about the future of events
The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report...
This is what the experts told us about the future of the events industry
Events are undergoing a profound change, transformed by digital technologies and content like so many other industries.
What’s the secret to a great event hashtag?
Hashtags are an important feature of any social media strategy. According to research by Twitter, tweets with one or more hashtags...
Report reveals the future of events is secure, but only if the industry is ready to adapt
More than a third of event organisers acknowledge they will need to be agile and innovative...
The future of events: The challenge of digital
Events need to undergo profound change in order to survive. That’s the clear finding of a new report into the future of the industry...
20th September 2016
Formative Content shortlisted for PRCA National Awards 2016
Formative Content has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards.
1st September 2016
5 video tips that will transform your event coverage
Your conference is scheduled, with an outstanding agenda and delegate list. But not everyone can be there...
27th July 2016
How to discover and share topical news easily
What’s your organisation’s particular area of expertise? Demonstrating your knowledge and insight...
18th July 2016
10 tips to help you write great video scripts for your social platforms
If you want to get some serious traction on your social media platforms these days, you need video.
Formative Content shortlisted for CIPR Pride Awards
We’re delighted to announce that we've been shortlisted for the CIPR Pride Awards 2016!
31st May 2016
7 reasons journalists make the best content marketers
Content marketing is all about telling stories, and if there’s one thing that journalists are good at, it’s telling stories.
9th May 2016
5 critical tips for writing strong business headlines
One of the hardest parts of writing an article is the headline. A vast proportion of journalists and bloggers agree, and rightly so.
17th February 2016
3 steps for refining and tightening your copy
Not everyone can be a great writer. But everyone can work to improve their writing.
27th January 2016
Seven ways to create intelligent blog content: A WEF case study
The World Economic Forum’s Agenda blog has millions of readers across the world; the content varies from short and sharp...
15th December 2015
Content Marketing in Action: Fast Turnaround Video news
One of our core content marketing products is fast-turnaround news video from corporate events.
9th December 2015
Content marketing in action: event reporting
One of our core content marketing products is fast-turnaround news video from corporate events.
15th August 2014
7 uses for hashtags in your corporate social media
So, you’re doing well with your first forays into corporate social media, but you are struggling to develop and institute a hashtag...