This is what event organisers think about the future of events
The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content.
As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that industry needs to adapt to reflect a hyper-connected world.
While 56% think events have a secure future, 35% believe their survival is contingent on significant change.
The report examines the challenges and opportunities presented as the industry tries to invent new ways to engage and leverage digital without threatening the very reasons audiences attend live events.
The survey shows what organisers are now expected to provide, with a decisive 97% of event attendees saying an online presence was vital if the event was to have credibility.
As time constraints grow and budgets are tightened, the competition for event audiences is growing, notes the report. Audiences are being bombarded with huge volumes of information via multiple platforms presenting both a product and a marketing challenge.
So how do event organisers respond to these challenges? The answer is carefully tailored digital engagement: a Digital Action Plan.
By developing content for use before, during and after a meeting, the event gains resonance and reach while its impact is amplified and extended.
Find out more in the report, The Future of Events: The Challenge of Digital. Enter your name and email address to download your copy.
Formative Content’s team of experienced journalists and marketers will help you build the reputation of your brand. Get in touch – we’d love to hear from you. firstname.lastname@example.org Tel: +44 (0) 20 7206 2687
Keith Breene is a Senior Writer at Formative Content, specialising in the creation of first class live reporting, blog writing and film making. Formative Content is a UK based content marketing agency producing high quality content, live event coverage and strategic communications support for clients around the world.
Formative Content is a UK based communications agency producing high quality content, live event coverage and strategic communications support for clients.
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