Nestlé is the world’s largest food and beverage company and is committed to enhancing quality of life and contributing to a healthier future.
Nestlé was launching a new Corporate Purpose and planned to create a new magazine section within the nestle.com website to tell stories that demonstrated how the company was having an impact.
Nestlé asked Formative Content to develop a raft of launch content for the magazine site that took existing and new stories and told them in an engaging journalistic style to align with the key pillars of the new purpose.
Nestlé also wanted a range of social posts and associated graphics to promote the stories and encourage engagement with the new Purpose.
Our editorial team carried out an extensive review of existing website content and developed a raft of new ideas for launch content. We then crafted engaging journalistic-style feature articles reflecting Nestlé’s brand voice and messaging, and aligned with the Purpose.
We also created social posts – including a number of still and animated graphics – to promote the stories.
In total, we created 27 original feature articles for the new Nestlé site, plus 60 social posts with 36 still and animated graphics.
The new “Our Stories” section received over 63,000 page views in the first four months of the new site going live.