Our Unique Approach to Creating Captivating B2B Content

The newsroom

Thanks to the TV news background of our founders and our large team of in-house journalists, there is a real newsroom feel at Formative Content. Fast working, detail-focused and with an instinct for uncovering eye-catching stories, we take the best aspects of that environment and turn them to delivering high-quality content day in, day out.

Bespoke content

Each of our clients is unique. We work with them every step of the way to hone content that is bespoke to their sector, audience and brand needs.


Journalistic nous goes a long way. But we know that alone isn’t enough to make a real impact in digital marketing. That’s why our editorial insight is expertly augmented by data research and analysis using powerful social listening tools.

Journalistic at heart

We understand the craft of good storytelling – in fact, it’s key to everything we do. All of our in-house writers have at least a decade’s experience in top-flight journalism. And that’s not to mention the many other former journalists across the rest of our business.

Attention to detail

Rigorous checks and balances help us ensure every piece of content we produce is of the highest quality. And watertight processes make sure it’s delivered on time, on brief and on budget.

Customer-centric content

All of our work starts with the audience. Whether we are writing a thought-leadership piece, animating an infographic or shooting a high-quality video, we create messaging with value that always resonates.