Founded by Gay Flashman, CEO, and supported by managing director Paul Muggeridge, Formative Content has grown into a team of more than 50 people, creating content for some of the world’s leading brands.
Based in Beaconsfield but with clients all over the world, we are the ‘local global content agency’. Our work crosses continents, but we’re very much embedded in our Buckinghamshire community too.
Journalism is in our blood, from the founders of the company to our experienced team. And this extends to our newsroom approach, based on high-quality, accurate and fast-turnaround content that delivers results.
Entrepreneurial. Meticulous. Straightforward. Fast. And human. Our values stem from our journalistic roots and are reflected in everything we do – from how we treat each other and our clients to the world-class content we produce.
Meet the senior team
Founder & CEO
Director, People & Performance