10 ways to fill your content pipeline with quality content – Formative Content

10 ways to fill your content pipeline with quality content

You’ve committed to creating regular content.

You might even have a reasonably stocked content calendar.

But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content?

Your content hub or social media channels will start to dry up if they are left uncared for too long.

Your audiences will get bored and move on.

The good news is that there is a plethora of content out there waiting for you to make use of it.

As trained journalists, we’ve spent decades hunting out stories, chasing down leads and investigating hunches. Now we do this for our clients, to help ensure that they’re bringing their most powerful stories to the fore.

Here are 10 ways you can fill your content pipeline with cut-through content for your business:

  1. Use your subject matter experts. Every organisation has people who know a lot about particular subjects. Using interview techniques, you can extract information that will be of value to your audience and turn it into compelling stories.
  2. Put your people forward. Remember that people buy from people, so it helps to show the human side of your brand by sharing the stories that involve your teams.
  3. Audit your existing content. Not sure you have ‘content’? Think again. Existing assets such as blogs, web pages, FAQs, case studies, sales brochures, whitepapers, presentations, webinars, videos, advertising and any other marketing material all count (phew!). Repurpose this content into other useful forms for your blog,  social media or turn them into infographics.
  4. Look at the numbers. Examine website data with Google Analytics. See what content is most popular, how many clicks articles get, the time spent on them, etc. This can tell you what is working on your buy real clomid site, so you can create more content that hits the mark.
  5. What are people asking you? Use the comments section on your website, the questions your customer service team is asked, the problems your client-facing staff deal with on a day-to-day basis. Find the common problems your clients are facing and solve them. This provides real value.
  6. Use your keywords. There are tools that you can use to research what people are searching for in relation to your product or service. Google’s Keyword Planner tool or Buzzsumo can be used to create content that contains specific and trending keywords. Great content that ticks the SEO box.
  7. Search on social media. Twitter is one of my favourite research tools. Run a hashtag search to find out what conversations are being had in your business area. Use those hashtags to join in the conversation.
  8. Search in other places too. Look at questions posed on Q&A sites, online forums and LinkedIn groups related to your topics. Find the themes and use them to create different forms of relevant content.
  9. Keep a close eye on the competition. Look at what your competitors are posting to determine how you can do things better or differently. You may be able to fill some gaps but remember your content still must reflect your brand values, personality and tone of voice.
  10. Curate quality content. Don’t feel that all of your content should be original and your own. Sharing good quality third-party content is a great way of adding to your content pipeline.


Looking for some help finding the best things to fill your content pipeline? Get in touch today: Email: office@formativecontent.com or call our team on 01494 672 122.

Gay Flashman - CEO, Formative Content
Author:Gay Flashman - CEO, Formative Content