Posts

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital technologies and content like so many other industries. But what does the future really hold, and how can events professionals harness the opportunities presented by these dramatic shifts? These were the questions we set out to answer at an event in London this morning, The Future […]

What’s the secret to a great event hashtag?

Hashtags are an important feature of any social media strategy.  According to research by Twitter, tweets with one or more hashtags can increase engagement by almost 100%. It’s easy to see why skilful use of hashtags can raise the awareness and the visibility of your events. Having a hashtag for your event is useful from […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]

3 steps for refining and tightening your copy

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Not everyone can be a great writer. But everyone can work to improve their writing. Whether you write for a living, or just in your day-to-day life, these 3 simple tips could help you improve. Make your words work harder Every word should have to earn its place on the page. As Pulitzer Prize winning […]