Posts

How to plan a successful corporate video shoot

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Whether you’re telling stories about your people, services or products; or you’re providing coverage of an event or conference, there’s a strong possibility that you will be using video in your B2B marketing plans in 2018. The increased use of video means that more marketing teams are now looking to produce videos in-house. But getting […]

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

Live blogs: Why you should have one for your event, and how to do it well

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Events are still a crucial part of our business calendars. Most people are fairly comfortable with running a typical event; you book the venue, the invitations are sent out, presentations prepared and attendees (hopefully) walk away with some value. But in the digital age, that walk away value has never been more important. One tactic […]

5 examples of amazing Facebook Video campaigns

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Creating strong, original and interesting content is at the heart of content marketing success – but alongside this, it’s important to recognize trends in social media and where the future of content is taking us. Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. Particularly […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]