How Facebook Newsfeed changes will affect B2B content


Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy today contains an element of social media. With digital advertising spend set to double in 2017 and social media making up a large proportion of that, social media advertising can really pay off for businesses. But setting up a paid campaign isn’t always straightforward. So what […]

Formative Content shortlisted for PRCA National Awards 2016

Formative Content Office

The London and Buckinghamshire content marketing agency, Formative Content, has been shortlisted in the New Consultancy of the Year category at this year’s PRCA National Awards. The New Consultancy of the Year Award recognises significant growth and success of new PR and communications agencies. Winners will be announced at the awards ceremony on Tuesday 8th […]