Posts

How to use Instagram for B2B content marketing

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Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]

How Facebook Newsfeed changes will affect B2B content

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Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Six corporate content trends to look out for in 2018

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Formative Content Offices

It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

10 ways to fill your content pipeline with quality content

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You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy today contains an element of social media. With digital advertising spend set to double in 2017 and social media making up a large proportion of that, social media advertising can really pay off for businesses. But setting up a paid campaign isn’t always straightforward. So what […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

Triple award nomination for Formative Content

Formative Content - Awards

Formative Content has been nominated for three separate awards in the past month for its digital content creation for the Varkey Foundation and the Global Education and Skills Forum. The Buckinghamshire-based agency is shortlisted as a finalist for three separate awards, reflecting its high-quality work for clients across the globe: Association of Event Organiser’s Excellence […]

5 reasons why your business needs a content marketing strategy

B2B Marketing Agency

Content marketing is no longer a buzz word, it’s a fully-fledged marketing discipline that commands a sizeable chunk of big-brand marketing budgets. While most of the world’s big names have cottoned on to the importance of content in it’s marketing strategy, some business owners are still new to the concept. In a nutshell, content marketing […]