Posts

Six corporate content trends to look out for in 2018

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It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

10 ways to fill your content pipeline with quality content

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You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]

All you need to know about creating content for events

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Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different. They no longer begin and end at the venue. And really good event content can help to maintain a digital edge over your competitors. With enough shares and impressions, your event will be a success before it […]

How digital communications can transform the fortunes of financial services

Financial services firms boast a wealth of expertise – the problem is that most fall short when it comes to showcasing their knowhow. Digital communications is an effective tool, but corporate barriers must be broken down for this strategy to flourish. The companies that are best at getting their message across are those who can […]

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]

Communication in the age of responsive and responsible leadership

The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way that they communicate in a world of ‘alternative facts’ and geopolitical shifts? Move above the mediocre With the fire-hose of information available today, we’re all drowning in a sea of mediocre thinking; never […]

5 reasons why your business needs a content marketing strategy

Content marketing is no longer a buzz word, it’s a fully-fledged marketing discipline that commands a sizeable chunk of big-brand marketing budgets. While most of the world’s big names have cottoned on to the importance of content in it’s marketing strategy, some business owners are still new to the concept. In a nutshell, content marketing […]