Posts

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining…

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed…

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article…

Communication in the age of responsive and responsible leadership

The dust is settling on the World Economic Forum’s Annual Meeting…

5 reasons why your business needs a content marketing strategy

Content marketing is no longer a buzz word, it’s a fully-fledged…

Are you prepared for 2017

Content marketing in 2017 is going to be a dynamic force. It’s…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

Sizzle beats steak – a round-up of election campaign commentary from the marketing world

The most anticipated event in the world calendar is over. After…

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content…

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted…