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How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

Another high calibre journalist joins our newsroom

Journalist-led brand journalism agency Formative Content has welcomed Adam Jezard to its growing team. Adam is an experienced journalist who has spent more than 20 years working on daily and national titles, including most recently 10 years at the Financial Times, where he was a commissioning editor in the special reports team and edited The […]

Meet the team | Paul Muggeridge

Paul is an experienced journalist who keeps the Formative Content newsroom running smoothly. With over a decade of industry experience, Paul has worked at BBC, ITN and Australia’s ABC, where he was part of a team that launched the company’s 24-hour news channel. He’s been with the company from day one, and has seen it […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]