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How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

Another high calibre journalist joins our newsroom

Journalist-led brand journalism agency Formative Content has welcomed Adam Jezard to its growing team. Adam is an experienced journalist who has spent more than 20 years working on daily and national titles, including most recently 10 years at the Financial Times, where he was a commissioning editor in the special reports team and edited The […]

Formative adds to its team of top journalists

Brand journalism agency Formative Content welcomes Briony Harris to its growing team. Briony is an experienced journalist who has spent more than 15 years working in the BBC Newsroom, much of this time as a duty editor for Radio 4’s flagship Today programme. “I am delighted to join Formative at a time when there is […]

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

Meet the team | Paul Muggeridge

Paul is an experienced journalist who keeps the Formative Content newsroom running smoothly. With over a decade of industry experience, Paul has worked at BBC, ITN and Australia’s ABC, where he was part of a team that launched the company’s 24-hour news channel. He’s been with the company from day one, and has seen it […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]

Communication in the age of responsive and responsible leadership

The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way that they communicate in a world of ‘alternative facts’ and geopolitical shifts? Move above the mediocre With the fire-hose of information available today, we’re all drowning in a sea of mediocre thinking; never […]

How to define true social media success

Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing is to sell their product. However, social media is not just a sales tool. True social media success should not just be measured in number of sales or conversions alone. Social media is both a […]

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]