Posts

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining…

Meet the team | Paul Muggeridge

Paul is an experienced journalist who keeps the Formative Content…

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article…

Communication in the age of responsive and responsible leadership

The dust is settling on the World Economic Forum’s Annual Meeting…

Are you prepared for 2017

Content marketing in 2017 is going to be a dynamic force. It’s…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

How to define true social media success

Defining social media success depends on a number of factors.…

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your…

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content…

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted…