Posts

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

Meet the Team | Simon Torkington

Simon is an Executive Producer at Formative Content, joining after a long career in television news. He joined the BBC in 1994 as a junior producer before quickly progressing to the position of senior Programme Editor.  In 2006, Simon moved to Qatar where he was a senior member of the launch team at Al Jazeera […]

Live blogs: Why you should have one for your event, and how to do it well

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Events are still a crucial part of our business calendars. Most people are fairly comfortable with running a typical event; you book the venue, the invitations are sent out, presentations prepared and attendees (hopefully) walk away with some value. But in the digital age, that walk away value has never been more important. One tactic […]

5 ways to elevate your event with quality marketing

The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world, providing digital event newsroom content for a number of our clients. With many of our team members from journalistic backgrounds, providing live coverage for large-scale events is a familiar assignment. This, combined with our […]

Communication in the age of responsive and responsible leadership

The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way that they communicate in a world of ‘alternative facts’ and geopolitical shifts? Move above the mediocre With the fire-hose of information available today, we’re all drowning in a sea of mediocre thinking; never […]

How to get C-suite buy-in on your next social media campaign

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You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]

Formative CEO speaks at Insight dinner

CEO of Formative Content, Gay Flashman discusses Digital Media & the Consumer at recent Thames Valley Chamber of Commerce event. Gay Flashman, CEO and founder of Formative Content, was keynote speaker at a recent Corporate Insight Dinner, hosted by the Thames Valley Chamber of Commerce. Discussing the topic ‘Digital Media & The Consumer: An Evolving […]