Posts

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy today contains an element of social media. With digital advertising spend set to double in 2017 and social media making up a large proportion of that, social media advertising can really pay off for businesses. But setting up a paid campaign isn’t always straightforward. So what […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

How to define true social media success

Defining social media success depends on a number of factors. For most companies the ultimate goal of social media marketing is to sell their product. However, social media is not just a sales tool. True social media success should not just be measured in number of sales or conversions alone. Social media is both a […]

5 examples of amazing Facebook Video campaigns

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Creating strong, original and interesting content is at the heart of content marketing success – but alongside this, it’s important to recognize trends in social media and where the future of content is taking us. Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. Particularly […]

The technologies that are changing events

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The transforming and disruptive effects of technology are being felt in all industries, and events are no exception. From how they’re organised and run to the on-the-ground experience of attendees, digital technologies are making their mark. This was one of the key topics discussed during the recent session The Future of Events: The Challenge of […]

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]

Your event needs a Digital Action Plan – here’s what that means

Traditionally, event planning was all about the event itself, building momentum ahead of the meeting, after which it abruptly dropped away. Today, clients expect much, much more: engagement in the run up to the event, a broad range of resources during it and then, after the event is over, for the information, insight and knowledge-sharing […]

How to get C-suite buy-in on your next social media campaign

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You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]