Posts

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed…

Live blogs: Why you should have one for your event, and how to do it well

Events are still a crucial part of our business calendars. Most…

5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

How to define true social media success

Defining social media success depends on a number of factors.…

5 examples of amazing Facebook Video campaigns

Creating strong, original and interesting content is at the heart…

Sizzle beats steak – a round-up of election campaign commentary from the marketing world

The most anticipated event in the world calendar is over. After…

The technologies that are changing events

The transforming and disruptive effects of technology are being…

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your…

Your event needs a Digital Action Plan – here’s what that means

Traditionally, event planning was all about the event itself,…