Posts

How to curate quality social media content

Creating enough content to keep your social media feeds current…

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy…

What the death of clickbait means for engaging content

We have all seen headlines like the following pop up on our social…

How digital communications can transform the fortunes of financial services

Financial services firms boast a wealth of expertise - the problem…

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed…

Live blogs: Why you should have one for your event, and how to do it well

Events are still a crucial part of our business calendars. Most…

5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

How to define true social media success

Defining social media success depends on a number of factors.…

5 examples of amazing Facebook Video campaigns

Creating strong, original and interesting content is at the heart…