Posts

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

All you need to know about creating content for events

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Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different. They no longer begin and end at the venue. And really good event content can help to maintain a digital edge over your competitors. With enough shares and impressions, your event will be a success before it […]

How digital communications can transform the fortunes of financial services

Financial services firms boast a wealth of expertise – the problem is that most fall short when it comes to showcasing their knowhow. Digital communications is an effective tool, but corporate barriers must be broken down for this strategy to flourish. The companies that are best at getting their message across are those who can […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

5 ways to elevate your event with quality marketing

The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world, providing digital event newsroom content for a number of our clients. With many of our team members from journalistic backgrounds, providing live coverage for large-scale events is a familiar assignment. This, combined with our […]

5 examples of amazing Facebook Video campaigns

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Creating strong, original and interesting content is at the heart of content marketing success – but alongside this, it’s important to recognize trends in social media and where the future of content is taking us. Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. Particularly […]

Your event needs a Digital Action Plan – here’s what that means

Traditionally, event planning was all about the event itself, building momentum ahead of the meeting, after which it abruptly dropped away. Today, clients expect much, much more: engagement in the run up to the event, a broad range of resources during it and then, after the event is over, for the information, insight and knowledge-sharing […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]

How to get C-suite buy-in on your next social media campaign

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You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]