Posts

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed…

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article…

Live blogs: Why you should have one for your event, and how to do it well

Events are still a crucial part of our business calendars. Most…

5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

5 reasons why your business needs a content marketing strategy

Content marketing is no longer a buzz word, it’s a fully-fledged…

Are you prepared for 2017

Content marketing in 2017 is going to be a dynamic force. It’s…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

5 examples of amazing Facebook Video campaigns

Creating strong, original and interesting content is at the heart…

Sizzle beats steak – a round-up of election campaign commentary from the marketing world

The most anticipated event in the world calendar is over. After…

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your…