Posts

How to use Instagram for B2B content marketing

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Social media is a constantly changing landscape for marketing professionals. Algorithmic updates on both Facebook and Twitter – which affect how corporates promote themselves on these platforms – show that marketers need to be aware of the wider social network opportunities available. One of these is Instagram. Launched in 2010, this is a platform that […]

How Facebook Newsfeed changes will affect B2B content

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Today’s news that Facebook is changing its Newsfeed algorithm will undoubtedly have a major impact on those publishers, organisations and companies relying on the platform for much of their traffic, engagement or ad dollars. In his statement, Mark Zuckerberg says that public content has been crowding out personal content on Facebook, as the volume of […]

Six corporate content trends to look out for in 2018

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Formative Content Offices

It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

10 ways to fill your content pipeline with quality content

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You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

All you need to know about creating content for events

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Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different. They no longer begin and end at the venue. And really good event content can help to maintain a digital edge over your competitors. With enough shares and impressions, your event will be a success before it […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]