Posts

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

10 ways to fill your content pipeline with quality content

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You’ve committed to creating regular content. You might even have a reasonably stocked content calendar. But what happens when the content ideas run dry? How do you make sure that you’re providing consistently engaging, quality content? Your content hub or social media channels will start to dry up if they are left uncared for too […]

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

All you need to know about creating content for events

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Nowadays, there’s little which doesn’t rely on digital to survive, and indeed, thrive. Corporate events are no different. They no longer begin and end at the venue. And really good event content can help to maintain a digital edge over your competitors. With enough shares and impressions, your event will be a success before it […]

What the death of clickbait means for engaging content

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We have all seen headlines like the following pop up on our social media feed: “When She Looked Under Her Couch Cushions And Saw THIS… I Was SHOCKED!” “He Put Garlic In His Shoes Before Going To Bed And What Happens Next Is Hard To Believe” “The Dog Barked At The Deliveryman And His Reaction […]

How digital communications can transform the fortunes of financial services

Financial services firms boast a wealth of expertise – the problem is that most fall short when it comes to showcasing their knowhow. Digital communications is an effective tool, but corporate barriers must be broken down for this strategy to flourish. The companies that are best at getting their message across are those who can […]

Why you should be writing for an intelligent goldfish

Does this sound like one of your company’s straplines? “Backed by our track record in multi-layer MPLS networking, our NFV/SDN-driven end-to-end solutions enable service innovation from the network edge right to its core.” If so, you’re clearly in an industry that needs to speak to technical experts. Whether you’re in IT, telecoms, engineering or finance, […]

Communication in the age of responsive and responsible leadership

The theme of the 2017 World Economic Forum’s Annual Meeting in Davos was ‘responsive leadership’. But how can business leaders demonstrate responsive leadership in the way that they communicate in a world of ‘alternative facts’ and geopolitical shifts? Move above the mediocre With the fire-hose of information available today, we’re all drowning in a sea of mediocre thinking; never […]

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]