Posts

How to curate quality social media content

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Creating enough content to keep your social media feeds current is tough, right? Whether you’re on your own or a billion dollar multinational, it can seem like you’ve never got enough new stuff and your Twitter starts to look just a little bit repetitive. Well here’s a little secret: new social media content doesn’t mean […]

Why you should pay for social media advertising

It’s fair to assume that every digital communications strategy today contains an element of social media. With digital advertising spend set to double in 2017 and social media making up a large proportion of that, social media advertising can really pay off for businesses. But setting up a paid campaign isn’t always straightforward. So what […]

The technologies that are changing events

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The transforming and disruptive effects of technology are being felt in all industries, and events are no exception. From how they’re organised and run to the on-the-ground experience of attendees, digital technologies are making their mark. This was one of the key topics discussed during the recent session The Future of Events: The Challenge of […]

How to get C-suite buy-in on your next social media campaign

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You’ve spent all week fine-tuning your campaign, ready to present to your executive board / C-suite / big cheese for the thumbs up. You’ve identified target personas, you’ve charted your content against the buyer journey, the articles are great and you’ve planned a comprehensive social media strategy to support it all. And yet… you’re told […]