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Six corporate content trends to look out for in 2018

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It is nearly 22 years since Microsoft founder Bill Gates famously declared “content is king” but his prophecy is coming true today. While just a couple of years ago content was a marketing strategy add-on, it is now at the centre of many companies’ efforts to engage their customers. Some marketers even claim that content […]

How to plan a successful corporate video shoot

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Whether you’re telling stories about your people, services or products; or you’re providing coverage of an event or conference, there’s a strong possibility that you will be using video in your B2B marketing plans in 2018. The increased use of video means that more marketing teams are now looking to produce videos in-house. But getting […]

Another high calibre journalist joins our newsroom

Journalist-led brand journalism agency Formative Content has welcomed Adam Jezard to its growing team. Adam is an experienced journalist who has spent more than 20 years working on daily and national titles, including most recently 10 years at the Financial Times, where he was a commissioning editor in the special reports team and edited The […]

Formative adds to its team of top journalists

Brand journalism agency Formative Content welcomes Briony Harris to its growing team. Briony is an experienced journalist who has spent more than 15 years working in the BBC Newsroom, much of this time as a duty editor for Radio 4’s flagship Today programme. “I am delighted to join Formative at a time when there is […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]