Posts

Live blogs: Why you should have one for your event, and how to do it well

Events are still a crucial part of our business calendars. Most…

5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

Sizzle beats steak – a round-up of election campaign commentary from the marketing world

The most anticipated event in the world calendar is over. After…

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content…
SEO fuel blog image

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it…

6 mistakes content creators make - and how to avoid them

Navigating the content marketing landscape isn’t easy, as anyone…

6 ways to write engaging content

One of the hardest aspects we’ve found within content creation…

The social media perception gap in the legal sector

If you think social media is: Not relevant to or appropriate…

Why it’s crucial to reuse and recycle your content

When time is tight, having the ability to reuse your content…