Posts

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article…

Live blogs: Why you should have one for your event, and how to do it well

Events are still a crucial part of our business calendars. Most…

5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

Are you prepared for 2017

Content marketing in 2017 is going to be a dynamic force. It’s…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your…

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content…

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted…

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital…

What’s the secret to a great event hashtag?

Hashtags are an important feature of any social media strategy.…