Posts

How to turn interviews into engaging articles

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You’re a sesquipedalianist. And you don’t even know it. We all like to sound clever. Who doesn’t like to come across as though they understand stuff that other people don’t? It’s a natural human impulse. It doesn’t make us bad people. But it does make us bad writers. Take the heading above. Anyone who uses […]

Want to write better blogs? This is how journalists keep their copy sharp

Most writers know the feeling. You sit down to start your article and five minutes later you’re still staring at a blank page. Don’t panic. In fact, give yourself a pat on the back. You’ve got the first step to writing a successful article just right. You’re thinking about what you want to say. The […]

Live blogs: Why you should have one for your event, and how to do it well

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Events are still a crucial part of our business calendars. Most people are fairly comfortable with running a typical event; you book the venue, the invitations are sent out, presentations prepared and attendees (hopefully) walk away with some value. But in the digital age, that walk away value has never been more important. One tactic […]

5 ways to elevate your event with quality marketing

The Formative Content offices have been unusually quiet over the past fortnight with our teams working on location around the world, providing digital event newsroom content for a number of our clients. With many of our team members from journalistic backgrounds, providing live coverage for large-scale events is a familiar assignment. This, combined with our […]

Once Upon a Blog: storytelling and content marketing

Why storytelling should underpin every marketing effort your company ever undertakes Storytelling is an art (and a science) that has been a fundamental human instinct since we dwelled in caves. Stories help us to make sense of the world, and – more than that – they access a different part of our brains compared to […]

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content and social media postings. That is the opinion of the absolutely overwhelming majority – 97% – of people who have attended a business event in the last two years. The finding is from a survey commissioned by Formative Content for its new report: […]

This is what event organisers think about the future of events

The many challenges facing event organisers have been highlighted by a unique survey into the industry commissioned for a new report The Future of Events: The Challenge of Digital, from Formative Content. As the ways in which people network and consume information continue to evolve and proliferate, over a third of event organisers believe that […]

This is what the experts told us about the future of the events industry

Events are undergoing a profound change, transformed by digital technologies and content like so many other industries. But what does the future really hold, and how can events professionals harness the opportunities presented by these dramatic shifts? These were the questions we set out to answer at an event in London this morning, The Future […]

What’s the secret to a great event hashtag?

Hashtags are an important feature of any social media strategy.  According to research by Twitter, tweets with one or more hashtags can increase engagement by almost 100%. It’s easy to see why skilful use of hashtags can raise the awareness and the visibility of your events. Having a hashtag for your event is useful from […]

5 key steps to take your blog from lost to SEO fueled

With the sheer volume of content that’s available online, it can feel as though you’re constantly jostling for attention. How successful you are ultimately depends on how useful, entertaining or intelligent your content is; what many people forget, however, is that you also need to make it easy to find. You may have the most […]