The City UK is a private sector association and industry lobby group promoting the financial and professional services industry of the UK. The association focuses on the three key areas of overseas promotion of the UK financial services sector, domestic promotion and regulation and trade issues.
Formative worked with the communications team at The City UK to develop a solution to help leverage its messaging, content and insight more effectively across multiple digital platforms.
Formative is working with The City UK on site in a workshop setting, delivering practical solutions to enable the organisation to more effectively share its messages across social media and digital platforms. This work entails mapping out key messages, primary audiences/stakeholders and helping to create a tactical plan for communicating across key social media sites and web platforms including Linkedin, Twitter and the organisation’s own website.