Standard Chartered is a leading international banking group, with more than 86,000 employees and a 150-year history in some of the world’s most dynamic markets. They bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, expressing their heritage and values through their brand promise, Here for good.
Standard Chartered approached Formative to discuss development and sharing of short-form social media films from the Eurofinance conference in Copenhagen on 23rd & 24th September 2015.
Formative Content provided a location reporter and video journalist to work onsite at the Eurofinance conference in Copenhagen. The iphone 6+ with AIM frame and close-up lens mounted on a monopod allowed for maximum flexibility with minimum disruption whilst interviewing attendees on the key themes surrounding opportunities in the Chinese and African markets.