The Global Education and Skills Forum is the leading multi-stakeholder education event which takes place annually and brings together the world’s key thinkers, educationalists and teachers for discussion and debate.
We worked with GESF to develop a messaging strategy for all relevant platforms – Facebook, Google+, Twitter – in the run-up to the Forum’s primary annual event in March 2015 in Dubai. GESF wished to promote the event, build engagement around key discussion points and disseminate news and information about the Forum to as wide an audience as possible via its online and social media channels.
Formative wrote a series of high quality blogs in a four week period in the run-up to the conference in Dubai. We also produced fast turnaround blogs during the two-day event with our writing team on site. Our filming team filmed and uploaded more than thirty short video interviews to Facebook during the event, sharing them across relevant social media sites. Formative also wrote, curated and shared hundreds of tweets from the two day event across Twitter.