Ernst & Young is a multi-national professional services firm and is one of the ‘Big Four’ corporate audit firms worldwide. The organisation works as a number of separate legal entities across the world – our work with Formative was with a number of divisions and areas of EY in Australia. We worked across EY sites in Melbourne and Sydney to produce high quality, engaging corporate video for the Communications function within the firm.
The communications team within the Sydney office was looking for a supplier of corporate video that was stylishly produced, reflected the firm’s brand guidelines and ‘hit the spot’ in terms of messaging to key stakeholders both internally and externally. Our teams of producers, videographers and editors worked on a large number of video projects for EY across a two year period. We produced ‘reportage’ style video for external consumption that demonstrated the culture of the organisation and its staff, as well as pure messaging video and VNR content for use by TV news outlets and CEO messages for internal viewing.
Ernst & Young used Formative’s video content for engaging with internal and external audiences, including national journalists. Video was also used for intra-regional communication and introduction of business activity and key staff.