Meet the team | Paul Muggeridge

Paul is an experienced journalist who keeps the Formative Content newsroom running smoothly. With over a decade of industry experience, Paul has worked at BBC, ITN and Australia’s ABC, where he was part of a team that launched the company’s 24-hour news channel. He’s been with the company from day one, and has seen it grow exponentially during that time.

Tell us more about what you do here.

I’m Operations Director, which means it’s my job to make sure that everything is running smoothly and that we’re constantly delighting our clients. Quality control is also a key part of my job, and I make sure that everything is up to our extremely high standards before we send to clients for approval and publication.

What influenced your decision to go into content marketing?

I became a journalist because I was interested in reporting things that were happening in the world, and telling stories. I moved into content marketing because I wanted to use those skills and keep telling stories, just in a different setting.

How has your past experience informed your approach to work and the way the business operates?

The reporting skills I developed during my time as a journalist are at the core of the way the company works – which is being able to find and tell stories in engaging ways. We’ve also brought the newsroom mentality into Formative Content – we work with a keen sense of deadlines, while also favouring innovation and creative thinking.

What’s the most challenging aspect of your job?

It’s always a – very enjoyable! – challenge working out how we’re going to deliver content that audiences will really engage with. There are no hard or fast rules about it, and the process is continuously evolving.

What do you enjoy most about your job?

I take pride in delivering really high-quality content, and making our clients happy. I also love working with the team to make sure we achieve this, and seeing them all develop.

What advice would you give to anyone seeking to work in content marketing?

Stay on top of all the trends taking place in the industry, particularly where social platforms and methods of consuming content are concerned. Go back to basics with writing and reporting skills – you’ve really got to be able to convey information in a way that audiences will find compelling and keep them reading. There’s no better entry route than journalistic training.


Paul Muggeridge is Operations Director and Content Strategist at Formative Content.

Formative Content is a UK based content marketing agency producing high quality content, live event coverage and strategic communications support for clients around the world.