5 ways to elevate your event with quality content

The Formative Content offices have been unusually quiet over…

‘Start with your team’ The best content advice from 2016

So, 2016 is coming to a close, and boy – what a year. From…

Are you prepared for 2017

Content marketing in 2017 is going to be a dynamic force. It’s…

Looking back on 2016

Brexit, Donald Trump’s victory, the Rio Olympics- 2016 has…

How to define true social media success

Defining social media success depends on a number of factors.…

5 examples of amazing Facebook Video campaigns

Creating strong, original and interesting content is at the heart…

Sizzle beats steak – a round-up of election campaign commentary from the marketing world

The most anticipated event in the world calendar is over. After…

The technologies that are changing events

The transforming and disruptive effects of technology are being…

97% of business event customers see digital content as a non-negotiable essential

For an event to be credible, it must have regular blog content…

Your event needs a Digital Action Plan – here’s what that means

Traditionally, event planning was all about the event itself,…